What Packleads analyzes

Every scan evaluates 10+ signals across four categories to surface which businesses genuinely need help — and which are already covered.

Four dimensions, one score

Every business is evaluated across four categories. The result is a single Need Score that tells you exactly who to call first.

GBP

Profile Health

Spot businesses that aren't managing their listing. Unclaimed profiles, ignored reviews, and dormant accounts are your easiest wins.

  • Unclaimed listings ready to pitch
  • Review reply rates and response gaps
  • Days since last owner activity
  • Post frequency and engagement
  • Missing phone or contact info
Rank

Search Visibility

See who's invisible in local search. Businesses buried past page one are actively losing customers to competitors.

  • Local pack position (#1–20 or unranked)
  • Page 1 presence vs buried
  • Paid ad activity
Web

Web Presence

Find businesses with no website or zero tracking tools. If they don't have analytics installed, they're not measuring anything.

  • Website exists or missing entirely
  • Analytics and tag manager detection
Rep

Reputation

Surface businesses with poor ratings, few reviews, or stale feedback. Reputation gaps are one of the easiest problems to pitch.

  • Star rating benchmarks
  • Review volume benchmarks
  • How recently customers left feedback

Need Score

Every business receives a 0–100 score based on how urgently they need digital services. Higher means more opportunity for you.

70–100
High need
Multiple critical gaps — ideal prospect
40–69
Medium need
Some clear weaknesses to pitch
0–39
Low need
Already well-optimized

Export to CSV

Every scan can be exported as a structured spreadsheet with scores, signals, contact info, and more — ready for your CRM or outreach tool.

Export to ExcelOne-click CSV download

See it in action

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